At Poof, we believe pets deserve more than just basic toys — they deserve play that engages their minds, sparks curiosity, and keeps boredom at bay.

When we raise children, we introduce them to puzzles, Legos, and games that help develop their cognitive abilities and motor skills. Why should it be any different for our pets?

Poof was born out of the belief that playtime isn’t a luxury, it’s essential. Our toys are thoughtfully designed to mentally stimulate your furry companions, encourage problem-solving, and make training more rewarding (literally). Whether it’s learning that a nudge brings a treat or mastering a new activity, every product we create has a purpose to bring joy, learning, and connection into your pet’s life. 

But Poof is about more than just products. It’s a space for pet parents like you people who want the best for their companions and believe in raising pets with love, patience, and intention. Our team is made up of real pet lovers, and we’re always thinking about how we can support you better through guides, tips, carefully curated collections, and a community that gets it.

We’re also deeply committed to a cause close to my heart: streeties. For every order placed, a portion goes toward feeding and caring for stray animals because every life deserves love, even the ones that don’t have a home yet.

At the end of the day, Poof exists because when I say Part Of Our Family, I mean it- our pets, your pets, and the ones still waiting to be loved.